Many business owners make New Year’s resolutions to make every effort to improve their company.

Priorities are given to marketing the company more cost effectively.  With the cost of advertising increasing, owners are looking for the most bang for the buck.

One of the most effective forms of advertising is know as “bull’s-eye advertising.”  This simply means that the customer is given a useful item that is not tossed in a drawer but is actually used.

One of the oldest U.S. advertising companies for this market is Kaeser and Blair. J.C. Hopper has represented this company for the 26 years.

According to J.C., there are literally millions of items that can be imprinted with your company’s logo.  Items can range from pens to pieces of clothing.

Call J.C. at 845-4588 for more information on how to market your business with useful advertising items.

If you are a small business owner like J.C. and need money for expansion, the Women Business Center of North Alabama may a solution for you.

The Community Express loan program is specifically designed to increase working capital, help business owners meet daily operating expenses and accelerate growth.  Community Express loans are an inexpensive alternative to expensive credit card debt.

Miriam Gilbert, WBCNA counselor, will be at the Chamber office on January 13^th at 10:00 AM to moderate a group discussion about obtaining these business loans.  The critical element of the program is the technical assistance provided by the counselors.

Individual appointments can be scheduled during the hours of 1:00 – 4:00 PM by calling the Chamber office at 845-2741.  These one-on-one sessions will help you develop the necessary business plan as well as completing the loan application.

The WBCNA will also present a program by L.D. Ralph of the Small Business Administration on January 27^th at the Smart Business Luncheon at 11:30 at the Chamber Office. Call the Chamber at 845-2741 to register.